Practical Google Ads Training

Learn to Run High-Performing Google Ads Campaigns

Master Google Ads from campaign setup to optimization. Learn how to generate leads, sales and business growth through practical PPC advertising strategies.

Start Learning Google Ads Explore Course Syllabus

Campaign Performance

Impressions

48.6K

24.8%

Clicks

3.2K

18.4%

Conversions

286

32.6%

Why Learn Google Ads?

Learn More Than Just Creating Ads

Learn the complete process of planning, launching, tracking and optimizing successful Google Ads campaigns.

Search Advertising

Learn how to reach users exactly when they are searching for your products or services.

Campaign Optimization

Improve campaign performance through data analysis, testing and optimization.

Lead Generation

Learn strategies to generate quality leads and business enquiries.

ROI-Focused Advertising

Understand budgets, bidding and performance to make advertising more profitable.

Learning Roadmap

From Beginner to Google Ads Professional

Understand

Learn Google Ads fundamentals and PPC advertising concepts.

Google Ads Basics
Search Intent
Keyword Research

Build

Create different types of Google Ads campaigns.

Search Campaigns
Display Campaigns
Video Campaigns

Measure

Track campaign performance and conversions.

Conversion Tracking
Analytics
Reports

Optimize

Improve performance and scale successful campaigns.

Optimization
Testing
Budget Scaling

Google Ads Campaigns

Learn Different Types of Google Ads

Search Ads

Reach customers actively searching for your products and services.

YouTube Ads

Promote products and services through video advertising.

Display Ads

Reach your audience across websites and apps.

Performance Max

Learn automated campaigns across Google's advertising channels.

Complete Curriculum

Complete Google Ads Course Syllabus

A practical learning roadmap covering everything from campaign setup to advanced optimization.

Google Ads Fundamentals

Introduction to Digital Advertising
What is Google Ads?
Google Ads Ecosystem
PPC Advertising Fundamentals
Google Ads Account Structure
Campaign, Ad Group and Ad Structure

Keyword Research & Search Intent

Keyword Research Fundamentals
Search Intent
Keyword Planner
Short-Tail and Long-Tail Keywords
Match Types
Negative Keywords
Keyword Grouping

Search Campaign Creation

Campaign Setup
Campaign Objectives
Location Targeting
Language Targeting
Budget and Bidding
Ad Group Structure
Search Ad Creation

Ad Copywriting & Landing Pages

Writing High-Converting Ad Copy
Headlines and Descriptions
Call-to-Action Strategies
Ad Relevance
Landing Page Fundamentals
Conversion-Focused Landing Pages

Display & YouTube Advertising

Display Campaign Setup
Audience Targeting
Remarketing
YouTube Campaign Setup
Video Ad Formats
Audience Segmentation

Performance Max & Shopping Ads

Performance Max Campaigns
Asset Groups
Audience Signals
Merchant Center Basics
Product Feeds
Shopping Campaign Fundamentals

Conversion Tracking & Analytics

Conversion Tracking Fundamentals
Google Tag Manager
Google Analytics 4
Form Tracking
Phone Call Tracking
Conversion Goals

Campaign Optimization & Reporting

CTR Optimization
Quality Score Improvement
Cost Per Click Optimization
Conversion Rate Optimization
Search Terms Analysis
Budget Optimization
Performance Reports

Advanced Google Ads Strategies

Remarketing Campaigns
Audience Segmentation
Customer Match Concepts
Smart Bidding Strategies
Target CPA
Target ROAS
Campaign Scaling

Real-World Campaign Projects

Lead Generation Campaign
Local Business Campaign
E-Commerce Campaign
YouTube Advertising Campaign
Performance Max Campaign
Campaign Reporting Project

Practical Projects

Learn Google Ads Through Real Campaign Projects

Local Business Campaign

Create a location-based campaign for a local business.

Location Targeting
Local Keywords
Lead Generation

E-Commerce Campaign

Learn how to promote products through Google Ads.

Shopping Ads
Product Feed
Conversion Tracking

Lead Generation Campaign

Build campaigns focused on generating quality leads.

Lead Form
Landing Page
CPA Optimization

Course Fees

Choose Your Google Ads Learning Plan

Learn practical Google Ads skills and start building your digital marketing career.

Starter

For beginners

₹9,999

Google Ads Fundamentals
Keyword Research
Search Campaigns
Basic Optimization

Enroll Now

Professional

Complete Google Ads Training

₹15,000

Complete Google Ads Syllabus
Search, Display & YouTube Ads
Performance Max
Conversion Tracking
Practical Campaign Projects
Certificate

Join Professional Course

Career Opportunities

Where Can Google Ads Skills Take You?

Google Ads Specialist

Manage and optimize advertising campaigns.

PPC Executive

Plan and manage paid advertising campaigns.

Freelancer

Work with clients and manage their Google Ads campaigns.

Digital Marketing Agency

Build a career in a digital marketing agency.

Frequently Asked Questions

Everything You Need to Know

Get answers to common questions about the Google Ads Course.

Yes. The course starts from the fundamentals of Google Ads and gradually moves towards campaign creation, conversion tracking, optimization and advanced advertising strategies. No previous Google Ads experience is required.

You will learn keyword research, Search Ads, Display Ads, YouTube Ads, Performance Max, remarketing, conversion tracking, bidding strategies, campaign optimization and reporting.

The course focuses on practical learning through campaign planning, campaign setup exercises, keyword research, ad creation, optimization tasks and real-world campaign case studies.

No. Beginners can join the course. Basic computer knowledge and an interest in digital marketing are enough to get started.

The course helps you build practical Google Ads skills and campaign knowledge required for roles such as Google Ads Specialist, PPC Executive and Digital Marketing Executive. Career results depend on your skills, practice, portfolio and interview performance.

Yes. Conversion tracking is an important part of the course. You will learn the fundamentals of tracking leads, forms, calls and other important actions to measure campaign performance.

Yes. Google Ads is a valuable freelancing skill. You can learn how to plan campaigns, create reports and provide PPC advertising services to businesses and clients.

A laptop or computer is recommended because regular practice is important for learning campaign setup, keyword research, reporting and optimization.

Yes. Students who successfully complete the course receive a course completion certificate.

Contact our course counsellor to get complete details about the upcoming batch, class schedule, course fee and admission process.