META ADS MASTER COURSE

Facebook & Instagram Ads: Complete Beginner to Advanced Syllabus

Introduction to Meta Ads

What is Meta Ads (Facebook & Instagram Ads)?
Organic vs Paid Marketing on Meta
Meta Advertising Ecosystem Overview
Understanding Digital Ad Auctions
Meta Advertising Policies & Compliance
Setting Up Meta Business Suite & Business Manager
Ad Account Setup & Access Permissions

Meta Ads Account Structure

Campaign Level Architecture
Ad Set Level Setup
Ad Level Creatives & Formats
Campaign Budget Optimization (CBO) vs ABO
Choosing the Right Campaign Objectives
Advantage+ Campaign Features

Audience Targeting Strategies

Core Audiences (Demographics, Interests, Behaviors)
Custom Audiences (Website, Customer List, Engagement)
Lookalike Audiences (LAL) Setup
Broad Targeting vs Detailed Targeting
Audience Overlap & Exclusions
Geo-Targeting & Local Business Targeting

Pixel, CAPI & Event Tracking

Introduction to Meta Pixel & Conversions API (CAPI)
Installing Meta Pixel via Google Tag Manager
Standard Events vs Custom Events Setup
Domain Verification & Aggregated Event Measurement
Custom Conversions Setup
Troubleshooting Pixel Errors

Ad Creatives & Copywriting

Image Ads, Video Ads, Carousel & Collection Ads
High-Converting Ad Copy Formats (AIDA, PAS)
Hook Creation & Scroll-Stopping Visuals
User Generated Content (UGC) Strategies
Call to Action (CTA) Optimization
A/B Split Testing for Creatives

Analytics, Scaling & Optimization

Key Performance Metrics (CPM, CTR, CPC, CPA, ROAS)
Ads Manager Custom Reporting
Vertical & Horizontal Campaign Scaling
Retargeting Funnels & Re-engagement Ads
Automated Rules Setup
Dealing with Ad Fatigue & Disabled Accounts