GOOGLE TAG MANAGER MASTER COURSE

Complete Beginner to Advanced Syllabus

Introduction to Google Tag Manager
  • What is Google Tag Manager?
  • Why Use Google Tag Manager?
  • Benefits of Google Tag Manager
  • GTM vs Traditional Tracking
  • Google Tag Manager Account
  • GTM Container
  • GTM Workspace
  • GTM Interface Overview
GTM Account & Container Setup
  • Create Google Tag Manager Account
  • Create Web Container
  • Install GTM on Website
  • GTM Installation Methods
  • Container ID
  • Workspace Management
  • Account & Container Settings
  • Multiple Website Management
Tags
  • What is a Tag?
  • How Tags Work
  • Create a New Tag
  • Google Analytics Tag
  • Google Ads Conversion Tag
  • Google Ads Remarketing Tag
  • Custom HTML Tag
  • Custom Image Tag
  • Tag Configuration
Triggers
  • What is a Trigger?
  • Page View Trigger
  • DOM Ready Trigger
  • Window Loaded Trigger
  • Click Trigger
  • Link Click Trigger
  • Form Submission Trigger
  • Scroll Depth Trigger
  • Element Visibility Trigger
  • Custom Event Trigger
Variables
  • What are Variables?
  • Built-in Variables
  • User-Defined Variables
  • Constant Variable
  • Data Layer Variable
  • URL Variable
  • Click Variables
  • Form Variables
  • Custom JavaScript Variable
Google Analytics 4 Tracking
  • GA4 & GTM Integration
  • GA4 Configuration
  • Google Tag Configuration
  • GA4 Event Tracking
  • Custom Events
  • Recommended Events
  • Parameters
  • User Properties
  • Enhanced Measurement
Google Ads Tracking
  • Google Ads & GTM Integration
  • Google Ads Conversion Tracking
  • Conversion Linker
  • Lead Conversion Tracking
  • Button Click Conversion
  • Form Submission Conversion
  • Phone Call Tracking
  • Remarketing Tag
  • Dynamic Remarketing
Data Layer
  • What is Data Layer?
  • Data Layer Structure
  • Push Data into Data Layer
  • Data Layer Variables
  • Custom Events
  • Dynamic Data Tracking
  • Developer & Marketing Collaboration
  • Data Layer Debugging
Preview & Debugging
  • GTM Preview Mode
  • Tag Assistant
  • Check Fired Tags
  • Check Trigger Conditions
  • Debug Variables
  • Debug Data Layer
  • Fix Tracking Errors
  • Test Events
Advanced Tracking
  • Scroll Tracking
  • Button Click Tracking
  • Outbound Link Tracking
  • File Download Tracking
  • Video Tracking
  • Form Tracking
  • Element Visibility Tracking
  • Custom Event Tracking
E-commerce Tracking
  • Introduction to E-commerce Tracking
  • GA4 E-commerce Events
  • View Item Tracking
  • Add to Cart Tracking
  • Begin Checkout Tracking
  • Purchase Tracking
  • Transaction Data
  • Revenue Tracking
  • Enhanced E-commerce Setup
Social Media Tracking
  • Meta Pixel with GTM
  • Facebook Conversion Tracking
  • Instagram Tracking
  • LinkedIn Insight Tag
  • Twitter/X Tracking
  • Social Media Events
  • Custom Conversion Events
Consent & Privacy
  • Cookie Tracking
  • Consent Management
  • Google Consent Mode
  • Consent Mode v2
  • Privacy-Friendly Tracking
  • Cookie Consent Banner
  • Tracking Permissions
Publishing & Version Control
  • Submit Changes
  • Workspace Management
  • Create Container Version
  • Publish Container
  • Version History
  • Restore Previous Version
  • Workspace Collaboration
  • Container Export & Import
Advanced GTM
  • Custom HTML & JavaScript
  • Custom Templates
  • Trigger Groups
  • RegEx Matching
  • Lookup Tables
  • Regex Tables
  • Advanced Variables
  • Multiple Tracking Platforms
Server-Side Tagging
  • Introduction to Server-Side GTM
  • Client-Side vs Server-Side Tracking
  • Server Container
  • Server-Side Events
  • First-Party Data
  • Tracking Performance
  • Server-Side Conversion Tracking
Reporting & Analytics
  • GTM & GA4 Reports
  • Event Reports
  • Conversion Reports
  • Debugging Reports
  • Tracking Performance
  • Data Quality Checking
  • Marketing Performance Analysis
Practical Projects
  • Website GTM Implementation
  • GA4 Tracking Project
  • Google Ads Conversion Project
  • Lead Form Tracking Project
  • Button Click Tracking Project
  • Scroll Tracking Project
  • Meta Pixel Implementation
  • E-commerce Tracking Project
  • Complete GTM Tracking Setup