GOOGLE ANALYTICS 4 MASTER COURSE

Web Analytics & Data-Driven Decision Making: Complete Syllabus

Introduction to GA4
  • What is Web Analytics & Google Analytics 4 (GA4)?
  • Universal Analytics (UA) vs Google Analytics 4 (GA4)
  • GA4 Account, Property & Data Stream Setup
  • Data Collection Architecture & Measurement ID
  • User Data Retention & Privacy Settings (GDPR/CCPA)
  • Managing Users, Roles & Property Access
Event-Based Data Model
  • Understanding GA4 Event-Based Data Model
  • Automatically Collected Events
  • Enhanced Measurement Events (Scrolls, Outbound Clicks, Site Search)
  • Recommended Events & Custom Events
  • Event Parameters & User Properties Setup
  • Custom Dimensions & Custom Metrics Configuration
Implementation & GTM Integration
  • Installing GA4 Code via Google Tag Manager (GTM)
  • Setting Up Key Event Tracking (Conversions)
  • E-commerce Tracking & Monetization Setup
  • Form Submissions & Button Click Tracking
  • Testing Data Collection with GA4 DebugView
  • Cross-Domain Tracking Configuration
Standard Reports & Navigation
  • Realtime Reports Monitoring
  • Acquisition Reports (Traffic vs User Acquisition)
  • Engagement Reports (Pages, Screens & Landing Pages)
  • Monetization & E-commerce Performance Reports
  • Tech & Demographics Audience Reports
  • Understanding Engagement Rate vs Bounce Rate
Explorations & Advanced Analysis
  • Free Form Explorations & Custom Dashboards
  • Funnel Exploration (User Journey & Drop-offs)
  • Path Exploration (User Navigation Flows)
  • Segment Overlap & Cohort Explorations
  • Audience Builder for Retargeting & Ad Campaigns
  • Custom Channel Groupings Setup
Integrations & Attribution Modeling
  • Linking GA4 with Google Ads & Google Search Console
  • Linking GA4 with BigQuery for Raw Data Export
  • UTM Parameters & Campaign Tracking Best Practices
  • Attribution Models (Data-Driven vs First/Last Click)
  • Conversion Paths & Model Comparison Reports
  • Creating Custom Reports in Google Looker Studio