GOOGLE ADS MASTER COURSE

PPC Advertising: Complete Beginner to Advanced Syllabus

Google Ads Introduction

What is Google Ads & Pay-Per-Click (PPC)?
How Google Ad Auction Works
Google Network Overview (Search, Display, Video)
Setting Up Google Ads Account & MCC Account
Understanding Account Hierarchy
Google Advertising Policies & Ad Approval

Keyword Research & Match Types

Google Keyword Planner Usage
Broad Match, Phrase Match & Exact Match
Negative Keywords Strategy
Search Intent Identification for PPC
Competitor Keyword Research
Organizing Keywords into Ad Groups

Search Campaigns & Copywriting

Responsive Search Ads (RSA) Creation
Writing High-CTR Headlines & Descriptions
Ad Assets / Extensions (Sitelink, Callout, Call)
Quality Score Optimization (CTR, Relevance, Landing Page)
Dynamic Search Ads (DSA) Setup
Ad Copy Testing Strategies

Bidding Strategies & Budgets

Manual Bidding vs Automated Bidding
Target CPA & Target ROAS Setup
Maximize Clicks & Maximize Conversions
Enhanced CPC (eCPC) Overview
Budget Allocation Strategies
Device & Location Bid Adjustments

Display, Video & Performance Max

Google Display Network (GDN) Targeting
YouTube Ads Setup (In-Stream, Bumper, Feed)
Performance Max (PMax) Campaigns Strategy
Shopping Ads & Google Merchant Center (GMC)
Local Services Ads & Map Search Ads

Tracking, Remarketing & Optimization

Conversion Tracking via Google Tag Manager (GTM)
Connecting Google Analytics 4 (GA4)
Remarketing Audiences & RLSA Setup
Search Terms Report Analysis
A/B Testing & Campaign Scaling
Click Fraud Prevention Techniques