What is Google Ads, how it works, benefits, and types of campaigns (Search, Display, Video, Shopping).
Learn to find profitable keywords, understand match types, negative keywords, and tools like Keyword Planner.
Create and optimize search campaigns, ad groups, responsive search ads, ad copywriting, and targeting options.
Design image/video ads, placement targeting, audience targeting, and running campaigns on YouTube & Display Network.
Track campaigns using Google Analytics, set goals, conversion tracking, and measure campaign performance.
Bidding strategies, ad extensions, remarketing, CTR improvement, quality score optimization, and cost management.
Hands-on practice with real Google Ads campaigns to apply knowledge practically and gain confidence.
Learn directly from an industry expert with 10+ years of experience in digital marketing and Google Ads campaigns.