META ADS • LEAD GENERATION

Leads Campaign

Learn how Meta Ads Leads Campaign works, how to collect customer enquiries, create lead forms and measure campaign performance.

01

What is a Leads Campaign?

A Leads Campaign is used to generate potential customer enquiries and collect their information through Facebook and Instagram.

Common information includes Name, Phone Number, Email, City and Service/Product Interested In.

Example: A coaching institute runs an ad for a course. A user fills out the form with their name and phone number. That user becomes a Lead.
02

Why Use Leads Campaign?

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Generate customer enquiries

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Collect contact details

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Get appointment requests

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Get admission enquiries

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Get quotation requests

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Generate potential customers

03

Businesses That Can Use Leads Campaign

🏫

School

Admission enquiries

📚

Coaching

Course enquiries

🏠

Real Estate

Property enquiries

💪

Gym

Membership enquiries

🦷

Dentist

Appointment requests

🚗

Car Dealer

Test drive enquiries

04

Lead Campaign Flow

Facebook / Instagram Ad
→
User Clicks
→
Lead Form
→
Submit
→
Lead
→
Follow-up
05

Types of Lead Generation

01 Instant Form

Form opens directly inside Facebook or Instagram.

02 Website Form

User visits your website and submits the enquiry form.

LEAD FLOW 
Ad → Instant Form → Lead

Ad → Website → Landing Page → Form → Lead
06

Lead Form Fields

Common information that can be collected from potential customers:

1 Full Name
2 Phone Number
3 Email
4 City
5 Service Required
6 Product Interested In
Tip: Don't ask unnecessary questions. Keep the lead form simple and relevant.
07

Example – Real Estate

Premium Property in Jaipur

Ad Text:
Looking for a 2 or 3 BHK property in Jaipur? Get project details, pricing and site-visit information.

Headline: Get Property Details

CTA: Get Quote

Form: Name, Phone, Email, Budget and Preferred Location.

08

Important Lead Metrics

Leads

Total enquiries generated

CPL

Cost Per Lead

CTR

Click-through rate

CPC

Cost Per Click

CR

Conversion Rate

QL

Qualified Leads

09

Cost Per Lead (CPL)

CPL tells you how much advertising spend was used to generate one lead.

FORMULA 
CPL = Total Ad Spend ÷ Total Leads

Example:

₹1,000 ÷ 20 Leads = ₹50 CPL
10

Lead Quality

More leads do not always mean better results. Businesses should also check whether the leads are relevant and genuinely interested.

Campaign A: 100 Leads → 10 Interested

Campaign B: 50 Leads → 25 Interested

Always consider both Lead Quantity and Lead Quality.
11

Best Practices

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Use a clear offer

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Use relevant images or videos

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Keep the form simple

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Target the relevant audience

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Provide appropriate privacy information

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Follow up with leads quickly

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Quick Revision

Leads Campaign = Generate enquiries
Lead = Interested customer
CPL = Cost Per Lead
Instant Form = Form inside Meta
Website Lead = Website form enquiry
Flow = Ad → Form → Lead → Follow-up