1. What is Facebook Ads Manager?
Facebook Ads Manager is a platform by Facebook to create, manage, and track paid advertising campaigns on Facebook and Instagram.
2. What is the difference between Facebook Ads and Instagram Ads?
Both use the same Ads Manager, but Facebook Ads appear on Facebook, while Instagram Ads appear on Instagram. Targeting and formats are similar.
3. What are Facebook ad objectives?
Ad objectives are the goals you want your ads to achieve, such as Awareness, Consideration, and Conversion.
4. What is a Facebook Pixel?
A Facebook Pixel is a tracking code added to your website to track conversions, optimize ads, and build custom audiences.
5. What are custom audiences?
Custom audiences allow you to target users who have interacted with your business, website, or app previously.
6. What are lookalike audiences?
Lookalike audiences are new users similar to your existing customers, created using Facebook's data.
7. What is A/B testing in Facebook Ads?
A/B testing compares two or more versions of an ad to see which performs better in terms of engagement or conversion.
8. What is the difference between CPC and CPM?
CPC (Cost Per Click) charges you per click on your ad, CPM (Cost Per Mille) charges per 1000 ad impressions.
9. What is engagement on Instagram Ads?
Engagement includes likes, comments, shares, saves, and other interactions with your Instagram ad.
10. What is the recommended image size for Instagram Feed Ads?
The recommended image size is 1080 x 1080 pixels (square) or 1080 x 1350 pixels (vertical).
11. What types of ad formats are available on Facebook and Instagram?
Image ads, video ads, carousel ads, slideshow ads, collection ads, and stories ads.
12. What is the difference between detailed targeting and broad targeting?
Detailed targeting lets you target users based on demographics, interests, and behaviors, while broad targeting reaches a larger, general audience.
13. What is a campaign budget optimization (CBO)?
CBO automatically distributes your budget across different ad sets to get the best results.
14. How do you schedule ads on Facebook?
Ads can be scheduled to run continuously or during specific hours/days using the Ads Manager schedule settings.
15. What is placement in Facebook Ads?
Placement is where your ad appears, e.g., Facebook Feed, Instagram Feed, Stories, Marketplace, or Audience Network.
16. How do you create a campaign objective for conversions?
Choose “Conversions” as the campaign objective and ensure a Facebook Pixel is set up to track the desired action.
17. What is dynamic ads?
Dynamic ads automatically promote products to users who have shown interest in them on your website or app.
18. What are interest-based audiences?
Users targeted based on their interests, activities, or Pages they follow on Facebook or Instagram.
19. What is remarketing in Facebook Ads?
Remarketing targets users who have interacted with your business before, encouraging them to complete a desired action.
20. What is the difference between reach and impressions?
Reach is the number of unique users who saw your ad; impressions are the total times your ad was displayed, including multiple views by the same user.
21. How do you measure the success of a Facebook ad?
By tracking metrics such as CTR, CPC, conversions, ROAS, and engagement rate in Ads Manager.
22. What is CTR (Click-Through Rate)?
CTR is the percentage of people who clicked your ad after seeing it.
23. What is ROAS (Return on Ad Spend)?
ROAS measures how much revenue you earn for each dollar spent on ads.
24. What is frequency in Facebook Ads?
Frequency is the average number of times a user sees your ad during a campaign.
25. How do you reduce ad fatigue?
By rotating creatives, changing audiences, or adjusting frequency and placements.
26. What is split testing in Ads Manager?
Split testing compares multiple ad variations to see which performs best using controlled experiments.
27. How do you optimize a campaign for better results?
By analyzing performance metrics, adjusting targeting, ad copy, creative, and budget allocation.
28. What is the difference between automatic and manual placements?
Automatic placements let Facebook choose where your ad performs best, manual placements let you select specific platforms and locations.
29. What is the difference between landing page clicks and website conversions?
Landing page clicks measure users who clicked the ad link; website conversions track users completing a specific action on your site.
30. How do you track conversions on Instagram Ads?
By using a Facebook Pixel, App Events, or Instagram Insights to track user actions.
31. What are Facebook ad policies?
Facebook ad policies are rules regarding content, targeting, images, and prohibited products/services for advertising.
32. Can you advertise alcohol or tobacco on Facebook?
No, these products are restricted or prohibited according to Facebook ad policies.
33. What is disapproved ads?
Ads that violate Facebook policies are disapproved and will not run until fixed.
34. How do you appeal a disapproved ad?
Through Ads Manager, you can request a review for disapproved ads.
35. What is prohibited content in Facebook Ads?
Prohibited content includes illegal products, discriminatory content, misleading claims, and adult content.
36. What is restricted content in Facebook Ads?
Restricted content includes alcohol, dating, gambling, and requires additional targeting or authorization.
37. Can you use copyrighted images in ads?
No, only images you own or have permission to use are allowed in ads.
38. What are text limits in Facebook Ads?
Facebook recommends keeping text under 125 characters for better reach; longer text may reduce performance.
39. What is the 20% text rule?
Previously, Facebook limited ad images with more than 20% text; now it is flexible but minimal text is recommended.
40. Can you run the same ad on both Facebook and Instagram?
Yes, using the same campaign and automatic placements, your ad can run on both platforms.
41. What is a funnel in Facebook Ads?
A funnel is the marketing process where users move from awareness to consideration to conversion.
42. How do you retarget cart abandoners?
By creating a custom audience of users who visited the cart page but didn’t purchase, and showing them relevant ads.
43. What is lead generation ad?
Lead generation ads collect user information directly within Facebook or Instagram through forms.
44. What is the difference between reach and engagement campaigns?
Reach campaigns aim to show ads to as many people as possible; engagement campaigns aim for likes, comments, shares, or interactions.
45. How do you reduce cost per conversion?
By optimizing targeting, ad creative, landing page, and bidding strategy.
46. What are lookalike audiences useful for?
They help find new users similar to your existing customers for higher conversion potential.
47. What is Instagram Stories ad format?
Vertical, full-screen ads that appear between user stories on Instagram, ideal for immersive content.
48. What is carousel ad format?
Ads that allow multiple images or videos in a single ad, each with its own link.
49. How do you measure ROI on Facebook Ads?
ROI is measured by comparing revenue generated from ads against the ad spend.
50. What is engagement rate and why is it important?
Engagement rate is the percentage of people who interact with your ad. High engagement indicates relevance and effectiveness.