1. What is Google Ads?
Google Ads is an online advertising platform where advertisers pay to display ads on Google Search, YouTube, and partner websites.
2. What is the difference between Google Ads and Google AdSense?
Google Ads is used to run paid ads, while Google AdSense allows website owners to earn money by displaying Google Ads on their site.
3. What are the types of Google Ads campaigns?
Search campaigns, Display campaigns, Shopping campaigns, Video campaigns, App campaigns, and Performance Max campaigns.
4. What is CPC (Cost Per Click)?
CPC is the amount you pay each time someone clicks on your ad.
5. What is CPM (Cost Per Mille)?
CPM is the cost per 1000 ad impressions.
6. What is CTR (Click-Through Rate)?
CTR is the percentage of users who click your ad after seeing it.
7. What is Quality Score?
Quality Score measures the relevance and quality of your ads, keywords, and landing page, affecting ad rank and cost.
8. What is Ad Rank?
Ad Rank determines the position of your ad on Google Search based on bid amount, Quality Score, and ad extensions.
9. What are keywords in Google Ads?
Keywords are words or phrases that trigger your ad when users search on Google.
10. What is negative keyword?
Negative keywords prevent your ad from showing for specific search terms.
11. What is a Search Network campaign?
Ads appear on Google Search results when users search relevant keywords.
12. What is a Display Network campaign?
Ads appear on websites, apps, and YouTube within Google's Display Network.
13. What is a Shopping campaign?
Shopping campaigns promote physical products with product images, price, and store info directly in Google Search.
14. What is a Video campaign?
Video campaigns display video ads on YouTube and Google video partners.
15. What is an App campaign?
App campaigns promote mobile apps across Google Search, Play Store, YouTube, and Display Network.
16. What are ad extensions?
Ad extensions provide additional info like phone numbers, site links, location, or offers to make ads more useful.
17. What is remarketing in Google Ads?
Remarketing targets users who have visited your website or app but didn’t convert.
18. What is conversion tracking?
Conversion tracking measures actions like purchases, form submissions, or app installs after users click your ad.
19. What is the difference between standard and accelerated ad delivery?
Standard spreads your budget evenly; accelerated spends your budget quickly for faster impressions.
20. What is automated bidding?
Automated bidding lets Google adjust bids to maximize conversions or reach your campaign goals automatically.
21. What is location targeting?
Location targeting allows ads to appear to users in specific geographic areas.
22. What is demographic targeting?
Demographic targeting allows you to target users based on age, gender, parental status, or household income.
23. What is device targeting?
Device targeting allows ads to be shown on desktop, mobile, or tablet devices.
24. What is audience targeting?
Audience targeting shows ads to users based on interests, behavior, or past interactions.
25. What is keyword match type?
Keyword match types control how closely a search query must match your keyword: broad, phrase, exact, or negative.
26. What is ad scheduling?
Ad scheduling allows ads to run at specific times or days for better performance.
27. What is bid strategy?
Bid strategy defines how Google spends your budget to achieve campaign goals, like maximize clicks, conversions, or target CPA.
28. What is ROAS (Return on Ad Spend)?
ROAS measures revenue earned for every dollar spent on ads.
29. How do you optimize a Google Ads campaign?
By adjusting bids, improving ad copy, testing landing pages, adding negative keywords, and monitoring performance metrics.
30. What is the difference between CTR and conversion rate?
CTR measures clicks on the ad; conversion rate measures completed actions (purchases, sign-ups) after clicking.
31. What is dynamic search ads?
Dynamic search ads automatically generate ad headlines and landing pages based on website content.
32. What is responsive search ad?
Responsive search ads allow multiple headlines and descriptions; Google tests combinations to optimize performance.
33. What is Google Ads Editor?
A desktop tool to manage, edit, and bulk upload Google Ads campaigns offline.
34. What is SKAG (Single Keyword Ad Group)?
An ad group with a single keyword to improve relevance, CTR, and Quality Score.
35. What is ad relevance?
Ad relevance measures how closely your ad matches the user’s search intent and keyword.
36. What is impression share?
Impression share is the percentage of total eligible impressions your ad receives compared to competitors.
37. What is cost per acquisition (CPA)?
CPA measures how much you pay on average for each conversion.
38. What is automated rules in Google Ads?
Automated rules let you automatically adjust bids, budgets, or statuses based on set conditions.
39. What is a negative keyword list?
A collection of negative keywords applied across multiple campaigns to prevent irrelevant traffic.
40. How do you track offline conversions?
By importing offline data (like calls or in-store visits) into Google Ads to track conversions beyond the website.
41. What are Google Ads policies?
Rules regarding ad content, targeting, prohibited products, and restricted practices.
42. Can you advertise adult content?
No, adult content is prohibited according to Google Ads policies.
43. Can you advertise tobacco or illegal products?
No, these products are strictly prohibited on Google Ads.
44. What is ad disapproval?
Ads that violate policies are disapproved and will not run until corrected.
45. How do you appeal a disapproved ad?
Through Google Ads interface, request a review after fixing policy violations.
46. What are best practices for ad copy?
Include keywords, clear CTA, highlight benefits, and maintain relevance to landing page.
47. What is the importance of landing page experience?
A good landing page improves Quality Score, conversions, and reduces CPC.
48. What is ad rotation?
Ad rotation determines how multiple ads in a group are shown: optimize for clicks, conversions, or evenly.
49. What is the difference between Search Network and Display Network?
Search Network shows ads on Google Search; Display Network shows ads on websites, apps, and YouTube.
50. How do you measure the success of a Google Ads campaign?
By monitoring CTR, conversions, conversion rate, ROAS, CPA, and Quality Score.